The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung by Peter A. Schaible

Author:Peter A. Schaible [Schaible, Peter A.]
Language: eng
Format: mobi
Tags: Psychology
Publisher: SunDance New Media
Published: 2011-03-25T04:00:00+00:00

The Ruler Archetype

The Ruler archetype is variously known as the boss, the manager, the leader, the aristocrat, the role model and the responsible citizen.

Rulers get their greatest gratification from being perceived as responsible, prosperous, and successful. The Ruler thinks of himself as helping people by exerting control.

Rulers enjoy organizing activities, setting policies, and making rules. Rulers like to think of themselves as being "in charge" and always in command of any situation.

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